Foundation of the ME & Friends AG through Michael Ertl and Matthias Graf von Krockow
Introduction of a Heart Rate Monitor without breast belt (“Body Coach") as a world premiere
Rollout of the AuBioMo shoe line
ISPO "Outdoor Award", Category Shoes
Presentation of a medical study by the Korean University concerning the positive effects of the AuBioMo shoes
Move of chung shi's headquarters from the private house (20 m² office, 60 m² warehouse) to an office and warehouse building (500 m² office, 2000 m² warehouse)
Presentation of a medical study by the Calgary University concerning the positive effects of the AuBioMo shoes
Extension of the warehouse with site II (2000 m²)
Opening of a chung shi outlet store
Rollout of the Dux Kids shoe line
Rollout of the Duxfree shoe line
Award of the German consumer magazine "Oekotest" for the only contaminant-free plastic shoes on the German market, test result "very good"
Charitable donation of 100.000 Euro for "Ein Herz für Kinder" (="A heart for children")
Rollout of the Anti Step shoe line
Start as official distributor for Formthotics insoles New Zealand in Germany
Start as official distributor for Earth shoes USA in Germany, Austria and Switzerland
Rollout of the Duflex Beach shoe line
Certification of the shoe lines "AuBioRiG" and "Anti Step" as "certified & recommended" by the registered society "Aktion Gesunder Rücken" (=healthier spine campaign)
Rollout of the shoe lines "Wooccoli" und "Duflex Exclusive"
Start as official distributor for Earthies® (subbrand of Earth® Shoes USA) in Germany
Start as offical distributor of BloodyBay® sandals (Italy) in Germany
10th company anniversary